Just some typographic ideas that i thought i would show. I really like the middle two. the use of trajan may not be working but the design is adaptable so could be easily changed. 
These ideas are just a simple typographic example of the what the front of the package could look like. Each package would have 'welcome to a......fruithaven'
Instead of 'fruithaven' for a couple of ideas i have used 'fruit heaven'. So the idea for the packaging is that the tubs would have a picture of sky all the way round instead of just a bold colour. Once again to try something different. I also feel the above sky picture, looks like a desert or fields the way the clouds have formed.
This idea is basically a typographic tub, which would have a 'fact'/story like such on the front and only the key points would be visible from afar to grab the attention of a shopper, however, the 'black on black' will become more visible as the shopper gets nearer to the product(if you tilt your laptop screen or squint your eyes you will understand more...hopefully...)
One intial idea that started off using the colours magenta and cyan instead of just the fruit colour. I wanted this idea to look modern, appeal to both sexes and the younger generation. However, the main idea was that i wanted to do something that i wouldn't normally try and do.
